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The Basics
Empowering you to keep your child safe

Protection from harm is one of our children’s most integral human rights and instinct for most of us. Car passenger deaths is one of the leading causes of loss of Read more

One share, seen by one person, who straps in one child, saves a life.
Car seat arguments Featured
Did you know Featured
Breaking down the cost of car seats

Car seats are expensive. Better car seats are more expensive. The cost of car seats is a common debate, even though in the end it isn’t really relevant. The safest Read more

One share, seen by one person, who straps in one child, saves a life.
grandparents Featured
Buying a car seat at mama magic(1)
Infant Car Seats
So what do you look for when selecting an infant seat?

When it comes to investing in items for your kids, it’s important to remember that all our needs are different. The items we choose are dependent on our lifestyle, our Read more

One share, seen by one person, who straps in one child, saves a life.
Babywearing-feature-image-1
Toddler Car Seats
Axkid car seats in South Africa

Our roads are some of the most dangerous in the world, so having the safest car seat available for your child is more of a priority than ever. Limited numbers Read more

One share, seen by one person, who straps in one child, saves a life.
Safest car seats Featured
rear-facing concerns Featured
Moving forward facing backward (Why my child is rearfacing)

I didn’t grow up in car culture. I grew up in New York City, where public transportation and taxis and walking are the norm. As a result, I didn’t grow Read more

One share, seen by one person, who straps in one child, saves a life.
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keep kids rear facing Featured
Booster Car Seats
Secure a Kid, Mifold and the backless booster cushion

I have received many questions on the safety of the Secure a Kid harness, the Mifold Grab and backless booster cushions. These products have recently passed crash testing, which is Read more

One share, seen by one person, who straps in one child, saves a life.
booster seat ready Featured
booster seat with beanie
Reviewing the Volvo booster seat

Finding the correct booster seat for your child can be overwhelming. There are so many brands and options on the market. I hope my personal review of the Volvo Booster Read more

One share, seen by one person, who straps in one child, saves a life.
One share, seen by one person, who straps in one child, saves a life.

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